URL.rw vs T.ly

Elevate Your URL Shortening Experience with URL.rw.

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Choosing the right URL shortener can significantly impact your digital marketing and online sharing capabilities. In this article, we'll compare URL.rw and T.ly, two platforms that offer URL shortening services. Spoiler alert: If you're looking for a comprehensive, user-friendly, and cost-effective solution, URL.rw is your best bet. Keep reading to find out why you should make the switch today.

Brief Overview

In the realm of URL shortening, it's crucial to understand the capabilities and limitations of the platforms you're considering. Below, we provide a more in-depth look at URL.rw and T.ly to help you make an informed decision.

What is URL.rw?

URL.rw is not just another URL shortener; it's a comprehensive digital tool designed to meet the multifaceted needs of today's internet users. Whether you're an individual looking to share a personal blog or a large enterprise aiming to optimize a global marketing campaign, URL.rw has got you covered. Here's what sets us apart:

Unlimited Links: Create as many short URLs as you need, without any restrictions.

Real-Time Analytics: Get actionable insights with our real-time analytics feature, helping you understand your audience's behavior better.

Advanced Targeting Options: With features like geo-targeting and device targeting, you can ensure that your links reach the right audience at the right time.

Competitive Pricing: Our flexible pricing plans are designed to offer maximum value, making advanced features accessible even on our Starter plan.

What is T.ly?

T.ly is a URL shortening service that offers a basic set of features aimed at simplifying link sharing and tracking. While it serves the fundamental purpose of shortening URLs, it falls short in several key areas:

Limited Features: T.ly provides basic link shortening and some tracking capabilities but lacks advanced features like real-time analytics and targeting options.

Less Customization: Unlike URL.rw, which allows for extensive customization including custom domains and tracking pixels, T.ly offers limited scope for personalization.

Narrow Focus: T.ly is suitable for simple link shortening tasks but may not meet the requirements of users looking for a more comprehensive and versatile platform.

Feature Comparison

When it comes to selecting a URL shortener, the devil is in the details. A feature-by-feature comparison can offer valuable insights into how URL.rw and T.ly stack up against each other. Let's delve into some of the key functionalities that set these platforms apart.

Unlimited LinksYesNo
Real-Time AnalyticsYesBasic
Custom DomainsYesYes (Higher Cost)
Link ExpirationYesNo
Password ProtectionYesNo
API AccessYesLimited
UTM BuilderYesNo
Customer Support24/7Limited

Link Management

Managing your links effectively is crucial for any digital strategy, and this is where URL.rw truly shines. Our platform offers:

Link Expiration: Set your links to expire after a certain date or number of clicks, giving you more control over your content's accessibility.

Password Protection: Secure your links with passwords to ensure that only authorized users can access them.

Unlimited Spaces: Organize your links into different collections or 'spaces,' making it easier to manage various campaigns or types of content.

On the other hand, T.ly offers rudimentary link management features and lacks the advanced options that make URL.rw a more versatile and comprehensive solution.

Analytics and Reporting

Understanding your audience is key to any successful online endeavor. URL.rw offers:

Real-Time Analytics: Get immediate insights into who is clicking your links, where they are coming from, and what devices they are using.

Granular Data: Our analytics go beyond just click counts, offering a deeper understanding of user behavior and engagement.

T.ly provides basic analytics, but these lack the depth and real-time capabilities that you get with URL.rw, making our platform a more powerful tool for data-driven decision-making.

Customization and Branding

Branding is more than just a logo; it's about creating a cohesive and recognizable identity. URL.rw excels in this area with features like:

Custom Domains: Use your own branded domains for a more professional look.

Unlimited Tracking Pixels: Add as many tracking pixels as you need for retargeting and audience segmentation.

T.ly does offer custom domains but falls short in offering a fully customizable experience, lacking features like tracking pixels that are essential for advanced branding strategies.

Advanced Features

For users who require more than just basic link shortening, URL.rw offers a suite of advanced features designed to meet professional needs:

API for Automation: Integrate URL.rw into your existing workflows and automate the link creation and tracking processes.

UTM Builder: Easily add UTM parameters to your URLs for more detailed tracking in your analytics tools.

Data Export: Export all your analytics data in a convenient CSV format for further analysis or sharing with your team.

T.ly, unfortunately, lacks these advanced features, making URL.rw the go-to choice for professionals and businesses looking for a robust, feature-rich URL shortening platform.


When it comes to cost, it's not just about the price tag; it's about the value you get for your investment. URL.rw stands out in this regard:

Flexible Plans: Starting at just $4.99 per month, our Starter plan offers a comprehensive set of features, including unlimited links, advanced analytics, and more.

No Hidden Costs: With transparent pricing, you know exactly what you're getting, allowing you to choose the best plan for your needs without any surprises.

In contrast, T.ly's pricing starts at a higher point and offers a more limited feature set, making it less cost-effective when compared to the value-packed plans of URL.rw.

Plan TypeURL.rw PriceT.ly PriceFeatures Included
Starter$4.99/month$8/monthUnlimited Links, Analytics, Custom Domains
Pro$14.99/month$18/monthAll Starter features + API Access, UTM Builder
Enterprise$29.99/monthCustom PricingAll Pro features + Priority Support

User Experience

The quality of your experience with a URL shortener is often determined by its user interface and ease of use. URL.rw excels in providing a seamless user experience:

Intuitive Design: Our platform is designed with the user in mind, featuring intuitive navigation and a clean, straightforward analytics dashboard.

Quick Actions: Perform key tasks like link creation, tracking, and customization with just a few clicks, saving you time and effort.

T.ly offers a functional interface but lacks the design finesse and user-friendly features that make URL.rw a joy to use.

Customer Support

Excellent customer support can make a world of difference, especially when you encounter issues or have questions. URL.rw prides itself on offering top-notch customer service:

24/7 Availability: Our support team is available around the clock to assist you, ensuring that you're never left in the lurch.

Resourceful Support: From detailed FAQs to one-on-one assistance, we provide a range of resources to help you get the most out of our platform.

T.ly's customer support, on the other hand, is less responsive and offers fewer resources, making URL.rw a more reliable and supportive choice for your URL shortening needs.


In the realm of URL shortening, the choices you make can have a lasting impact on your digital strategy. As we've seen through this comprehensive comparison, URL.rw not only offers a superior range of features but also provides better value for your money and a more user-friendly experience.

Feature-Rich: From advanced analytics to robust link management, URL.rw offers a suite of features designed to meet the needs of professionals and casual users alike.

Cost-Effective: With flexible pricing plans that offer a robust set of features even at the Starter level, URL.rw provides unparalleled value.

User-Centric: Our platform is designed with the user in mind, offering an intuitive interface and round-the-clock customer support.

So why settle for less when you can have the best? Sign up for URL.rw today and elevate your URL shortening experience to new heights.